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Search Features: Search History & Personalization


  • Latest

Salesforce’s Einstein boosts search in its Commerce Cloud

The new features make it easier for online retailers to tailor site search to their...

Barry Levine | Oct 19, 2017 at 12:18 pm ET

The battleground of entities & reviews

How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...

Dave Davies | May 31, 2017 at 9:55 am ET

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....

Sponsored Content: IBM Watson Marketing | May 30, 2017 at 7:30 am ET

 

The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the...

Brian Smith | Apr 28, 2017 at 9:41 am ET

How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

Sponsored Content: [24]7.ai | Apr 17, 2017 at 7:31 am ET

In case you missed it…

More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...

Sponsored Content: Bing Ads | Jun 16, 2016 at 7:32 am ET

The rise of personal assistants and the death of the search box

Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search...

Eric Enge | Apr 1, 2016 at 9:35 am ET

How To Localize Google Search Results

Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this...

Clay Cazier | Jan 13, 2016 at 9:32 am ET

The Future Is Intelligent Advertising

What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change...

John Cosley | May 27, 2015 at 1:09 pm ET

Yandex Turns Up The Dial On Personalized Search

The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based...

Matt McGee | May 31, 2013 at 2:20 pm ET

Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore...

Matt McGee | Dec 19, 2012 at 7:55 pm ET

DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results

DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn...

Matt McGee | Oct 15, 2012 at 3:29 pm ET

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view...

Danny Sullivan | Mar 9, 2012 at 10:00 am ET

Bing Gets More Personal With Adaptive Search

Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query...

Barry Schwartz | Sep 14, 2011 at 4:07 pm ET

SMX East Keynote: A Conversation With Eli Pariser

Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli...

Matt McGee | Sep 14, 2011 at 8:54 am ET

Google News Gets A Bit More Personal

Google has added a pair of features today that make Google News a little more personal. First, the “News for you” section of Google...

Matt McGee | Apr 21, 2011 at 7:53 pm ET

Bing Results Get Localized & Personalized

The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a...

Danny Sullivan | Feb 10, 2011 at 12:00 pm ET

Bing Adds Search History To Auto-Suggest

Bing has announced that it’s using your search history in its auto-suggest feature. In a post on its Search Blog, Bing says that...

Matt McGee | Mar 1, 2010 at 1:43 pm ET

Google Maps’ Search Suggestions Get Personal

Google has announced that it’s now personalizing search suggestions that appear on Google Maps. It’s an odd announcement to me,...

Matt McGee | Jan 28, 2010 at 12:34 am ET

Study Looks At Personalization’s Impact On Search Results

A group of SEOs is testing the impact that personalized search has on a search results page. David Harry, posting today on his blog, has shared...

Matt McGee | Jan 18, 2010 at 8:15 pm ET
  • Previous Articles »
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