Search Features: Search History & Personalization
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit...
Salesforce’s Einstein boosts search in its Commerce Cloud
The new features make it easier for online retailers to tailor site search to their...
The battleground of entities & reviews
How might Google utilize reviews to improve their understanding of entities -- and produce more personalized search results? Columnist Dave...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
In case you missed it…
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached —...
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search...
How To Localize Google Search Results
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this...
The Future Is Intelligent Advertising
What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change...
Yandex Turns Up The Dial On Personalized Search
The Russian search engine Yandex has announced changes to how it presents personalized search results, saying that personalization is now based...
Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph
Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore...
DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results
DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn...
Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view...
Bing Gets More Personal With Adaptive Search
Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query...
SMX East Keynote: A Conversation With Eli Pariser
Good morning! Welcome to day two of our SMX East Conference in New York City. We’re beginning today with a keynote conversation with Eli...
Google News Gets A Bit More Personal
Google has added a pair of features today that make Google News a little more personal. First, the “News for you” section of Google...
Bing Results Get Localized & Personalized
The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a...
Bing Adds Search History To Auto-Suggest
Bing has announced that it’s using your search history in its auto-suggest feature. In a post on its Search Blog, Bing says that...
Google Maps’ Search Suggestions Get Personal
Google has announced that it’s now personalizing search suggestions that appear on Google Maps. It’s an odd announcement to me,...