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Search Marketing: Branding


  • Latest

How to make Search the driving force in this ‘new normal’

Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into...

Digital Marketing Depot | Aug 27, 2020 at 2:27 pm ET

How brands can operate with purpose and embrace change as businesses move to reopen

To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace...

The Content Studio @ Search Engine Land | Jul 16, 2020 at 11:27 am ET

Are brand crashers driving up your paid search CPCs?

Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your...

Digital Marketing Depot | Jun 23, 2020 at 1:25 pm ET

 

Black Lives Matter content: Latest in unintended brand safety consequences

Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content....

Ginny Marvin | Jun 15, 2020 at 3:37 pm ET

When silence is not an option: Brands dive in with protest support

74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues....

Greg Sterling | Jun 9, 2020 at 4:35 pm ET

What’s the right messaging when customers are divided about reopening? [Video]

And, what to do when there’s no easy way to appeal to...

George Nguyen | May 26, 2020 at 1:17 pm ET

Marketing during COVID means ongoing experimentation [Video]

Why you should continue to test and adjust messaging as customer needs and behaviors shift....

George Nguyen | May 22, 2020 at 1:27 pm ET

People choosing trusted brands but marketers pulling brand campaigns

Performance marketing is winning, just as consumers may be putting more emphasis on brands....

Greg Sterling | Apr 30, 2020 at 5:40 pm ET

Watch: Should you go all-in on brand marketing now?

Amy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities...

Greg Sterling | Apr 28, 2020 at 3:23 pm ET

Post-holiday analysis: connected TV becomes performance TV

The 2019 holiday shopping season proved connected TV advertising’s direct response...

Sponsored Content: SteelHouse | Feb 18, 2020 at 7:30 am ET

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....

Sponsored Content: Adzooma | Dec 18, 2019 at 7:30 am ET

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...

Sponsored Content: Smarter Ecommerce (smec) | Dec 12, 2019 at 7:30 am ET

Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search...

George Nguyen | Nov 5, 2019 at 8:01 am ET

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...

Sponsored Content: Yext | Jun 19, 2019 at 7:30 am ET

The North Face booed by SEO community after manipulating Google image search results

The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...

Amy Gesenhues | Jun 3, 2019 at 4:45 pm ET

How to reach consumers while protecting their privacy

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...

Sponsored Content: Valassis Digital | Jul 16, 2018 at 7:30 am ET

How to drive conversions with on-brand SEO copywriting

Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives...

Jessica Foster | Jul 5, 2018 at 2:33 pm ET

Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...

Julie Joyce | Jun 19, 2018 at 10:44 am ET

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...

Sponsored Content: Verisign | May 23, 2018 at 7:30 am ET

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...

Kevin Lee | Apr 25, 2018 at 11:18 am ET
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