Search Marketing: Branding
Are brand crashers driving up your paid search CPCs?
Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your...
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content....
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues....
What’s the right messaging when customers are divided about reopening? [Video]
And, what to do when there’s no easy way to appeal to...
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift....
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands....
Watch: Should you go all-in on brand marketing now?
Amy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities...
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response...
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets....
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search...
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and...
The North Face booed by SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are...