Search Marketing: General
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to...
How to create an ROI-based management approach for paid search success
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a...
Voice search & virtual assistants — SMX Advanced Session Recap
With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps...
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...
5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...
Side by side: Comparing two performance marketing tools/agencies
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...
How AI can uncover new insights and drive SEO performance
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond...
15 PPC pro tips for writing text ads
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad...
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist...
Understanding AdWords keyword match types for manufacturers
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...
A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to...
PPC insights: Our top SEM columns of 2017
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which...
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart...
Supercharge your email marketing with Google AdWords
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the...
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets...
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment...
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your...
PPC agencies will play these 4 roles when automation takes over
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete -- but columnist Frederick...