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Search Marketing: General


  • Latest

The Auction Insights Visualizer can turn your data tables into useful charts

The free, third-party tool can help you better understand how competitor behavior has changed over...

George Nguyen | Jan 5, 2021 at 12:42 pm ET

Solving complex SEO problems require a new ‘discovery’ approach

The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...

Eric Enge | Nov 9, 2018 at 10:24 am ET

Getting it done: how to overcome common link building blockers

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to...

Paddy Moogan | Jun 26, 2018 at 1:24 pm ET

 

How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a...

Megan Taggart | Jun 26, 2018 at 10:45 am ET

Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps...

Eric Enge | Jun 22, 2018 at 11:00 am ET

Should you keep your best content on your site or send it away?

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it...

Julie Joyce | Jun 19, 2018 at 10:44 am ET

5 New Year’s resolutions for your PPC campaigns

Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and...

Mona Elesseily | Jan 26, 2018 at 10:24 am ET

Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies -- a process which could also be applied to test...

Andreas Reiffen | Jan 24, 2018 at 12:24 pm ET

How AI can uncover new insights and drive SEO performance

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond...

Jim Yu | Jan 23, 2018 at 1:12 pm ET

15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad...

Pauline Jakober | Jan 22, 2018 at 11:43 am ET

The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist...

Frederick Vallaeys | Jan 17, 2018 at 11:47 am ET

Understanding AdWords keyword match types for manufacturers

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the...

Dianna Huff | Jan 15, 2018 at 10:35 am ET

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...

Jacob Baadsgaard | Jan 4, 2018 at 2:12 pm ET

A year in review: Search Engine Land’s top 10 columns of 2017

We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to...

Jessica Thompson | Dec 29, 2017 at 2:24 pm ET

PPC insights: Our top SEM columns of 2017

2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which...

Jessica Thompson | Dec 27, 2017 at 10:30 am ET

6 ways ad agencies can thrive in an AI-first world

Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart...

Frederick Vallaeys | Dec 22, 2017 at 1:30 pm ET

Supercharge your email marketing with Google AdWords

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the...

Todd Saunders | Dec 18, 2017 at 10:43 am ET

The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets...

Andreas Reiffen | Dec 13, 2017 at 12:28 pm ET

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment...

Jacob Baadsgaard | Dec 7, 2017 at 10:02 am ET

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your...

Christi Olson | Dec 6, 2017 at 1:27 pm ET
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