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Search Marketing: Landing Pages


  • Latest

Advertisers can now view Google mobile speed scores for more landing pages

Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a...

Robin Kurzer | Feb 20, 2019 at 12:07 pm ET

5 PPC mistakes you’re probably making in your campaigns

  Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy...

Sponsored Content: Outbrain | May 29, 2018 at 7:30 am ET

How to use domain names for marketing

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...

Sponsored Content: Verisign | May 23, 2018 at 7:30 am ET

 

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...

Sponsored Content: CallTrackingMetrics | Mar 26, 2018 at 7:30 am ET

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to...

Jacob Baadsgaard | Jan 4, 2018 at 2:12 pm ET

How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can...

Pauline Jakober | Nov 27, 2017 at 12:58 pm ET

Three ways to use a domain name for business today

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...

Sponsored Content: Verisign | Nov 13, 2017 at 7:30 am ET

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined....

Dianna Huff | Sep 25, 2017 at 10:31 am ET

5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others...

Todd Saunders | Aug 24, 2017 at 10:44 am ET

Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in...

Tony Edward | Aug 21, 2017 at 10:02 am ET

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard...

Jacob Baadsgaard | Aug 17, 2017 at 12:17 pm ET

Advanced testing: What 4,000 A/B tests can teach you

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it,...

Jason Puckett | Jun 20, 2017 at 1:54 pm ET

4 reasons your PPC programs can fail

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your...

Pauline Jakober | Jun 12, 2017 at 2:00 pm ET

Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore...

Pauline Jakober | May 15, 2017 at 9:56 am ET

The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist...

Frederick Vallaeys | May 10, 2017 at 10:17 am ET

The great big list of landing page tests to try

Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy...

Amy Bishop | May 2, 2017 at 11:29 am ET

Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for...

Dianna Huff | Apr 10, 2017 at 11:50 am ET

Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips!...

Amy Bishop | Mar 31, 2017 at 2:03 pm ET

Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search...

Pauline Jakober | Feb 20, 2017 at 9:17 am ET

SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking...

Jeff Eckman & Paul Benson | Jan 23, 2017 at 10:00 am ET
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