Search Marketing: Multinational
UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in...
All About the GDPR
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...
International SEO and search trends: How does it all work?
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company...
Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan...
How we hacked the Baidu link submission script for better indexation
Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma...
What SEOs need to know about Baidu in 2017
Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those...
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC...
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game....
7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working...
Global SEO: A huge opportunity + 5 tips for success
According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your...
International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel...
5 dos and don’ts of managing a new international PPC account
Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new...
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for...
5 Questions To Select The Right Structure For Your International Websites
You want to launch your business in a new market. What Web configuration should you use to maximize SEO benefit? Columnist Aleyda Solis poses...
Costs Per Click Around The World & Tips For Smart Global PPC Strategy
Columnist Larry Kim shares insights gleaned from WordStream's research on global CPCs and explains how you can use this data to power your...
The Cross-Border Series Part 4: Advertising In APAC
In the fourth and final installment of his series on search marketing across the globe, Microsoft's Gabriel Kwakyi discusses tips for doing...
The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America
In the third of his multi-part series on international search marketing, Bing's Gabriel Kwakyi discusses the Latin American...
The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe
In the second installment in his multipart series on capturing international visitors through paid search, Bing's Gabriel Kwakyi shares his...
Digital Advertising On Baidu: A Recipe For Success
Confused or overwhelmed by all the red tape surrounding Baidu search advertising? Contributor David Roth has some tips for how to navigate the...
The Great Chinese E-Commerce Gold Rush
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris...