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Search Marketing: Multinational


  • Latest

UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in...

Barry Schwartz | Mar 30, 2018 at 11:18 am ET

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase...

Sponsored Content: CallTrackingMetrics | Mar 26, 2018 at 7:30 am ET

International SEO: How to build a global footprint

Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful...

Jim Yu | Mar 21, 2018 at 9:56 am ET

 

International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company...

Marcus Miller | Feb 19, 2018 at 10:44 am ET

Unique international trends require a unique marketing approach

Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan...

Brendan McGonigle | Dec 26, 2017 at 11:32 am ET

How we hacked the Baidu link submission script for better indexation

Baidu's Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma...

Hermes Ma | Nov 3, 2017 at 1:21 pm ET

What SEOs need to know about Baidu in 2017

Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those...

Hermes Ma | Sep 19, 2017 at 12:06 pm ET

Going global: Common sense considerations too commonly ignored

If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC...

Brendan McGonigle | Apr 17, 2017 at 1:33 pm ET

2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game....

Hermes Ma | Feb 6, 2017 at 9:29 am ET

7 lessons to jump-start your digital marketing in Asia

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working...

Eli Schwartz | Jul 11, 2016 at 9:44 am ET

Global SEO: A huge opportunity + 5 tips for success

According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your...

Christian Sculthorp | May 6, 2016 at 9:38 am ET

International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel...

Daniel Gilbert | Mar 30, 2016 at 10:42 am ET

5 dos and don’ts of managing a new international PPC account

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new...

Pauline Jakober | Mar 21, 2016 at 11:58 am ET

The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US

Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for...

Purna Virji | Dec 14, 2015 at 10:03 am ET

5 Questions To Select The Right Structure For Your International Websites

You want to launch your business in a new market. What Web configuration should you use to maximize SEO benefit? Columnist Aleyda Solis poses...

Aleyda Solis | Oct 22, 2015 at 10:15 am ET

Costs Per Click Around The World & Tips For Smart Global PPC Strategy

Columnist Larry Kim shares insights gleaned from WordStream's research on global CPCs and explains how you can use this data to power your...

Larry Kim | Aug 12, 2015 at 10:56 am ET

The Cross-Border Series Part 4: Advertising In APAC

In the fourth and final installment of his series on search marketing across the globe, Microsoft's Gabriel Kwakyi discusses tips for doing...

Gabriel Kwakyi | Aug 11, 2015 at 10:01 am ET

The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America

In the third of his multi-part series on international search marketing, Bing's Gabriel Kwakyi discusses the Latin American...

Gabriel Kwakyi | Jul 28, 2015 at 10:04 am ET

The Cross-Border Series Part 2: Establishing A Search Marketing Strategy In Europe

In the second installment in his multipart series on capturing international visitors through paid search, Bing's Gabriel Kwakyi shares his...

Gabriel Kwakyi | Jul 21, 2015 at 11:14 am ET

Digital Advertising On Baidu: A Recipe For Success

Confused or overwhelmed by all the red tape surrounding Baidu search advertising? Contributor David Roth has some tips for how to navigate the...

David Roth | Jul 17, 2015 at 9:58 am ET
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