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Search Marketing: Shopping Search Marketing


  • Latest

Youtube brings products to YouTube for action ads

YouTube is continuing to make more ads more...

Ginny Marvin | Jun 18, 2020 at 6:39 pm ET

How to track free Shopping traffic from Surfaces across Google [Video]

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...

George Nguyen | Jun 18, 2020 at 12:11 pm ET

The data problem in Google Smart Shopping campaigns [Video]

Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...

George Nguyen | Jun 17, 2020 at 12:32 pm ET

 

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...

George Nguyen | Jun 16, 2020 at 1:00 pm ET

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

Smart Shopping campaigns aren’t just a feature...

George Nguyen | Jun 15, 2020 at 12:30 pm ET

Why you should upload your full product catalog to Google Merchant Center [Video]

It's free! Take full advantage of Surfaces across Google....

George Nguyen | Jun 12, 2020 at 11:28 am ET

FAQ: All about Google Shopping and Surfaces across Google

A Google Shopping guide to free and paid listings and how to increase product visibility across...

Ginny Marvin | May 18, 2020 at 2:59 pm ET

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....

Ginny Marvin | May 1, 2020 at 10:32 am ET

Google showing product availability markup in image search results

Image previews display the price, description and other relevant structured product...

George Nguyen | Dec 12, 2019 at 11:00 am ET

E-commerce ad spend on search and social product ads keeps growing

Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports....

Ginny Marvin | Oct 24, 2019 at 3:26 pm ET

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Mobile app ratings will also soon be among the signals Google uses in automated...

Ginny Marvin | Apr 22, 2019 at 3:13 pm ET

The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...

Sponsored Content: AdPoint | Jan 23, 2019 at 7:30 am ET

State of the Google Shopping auction heading into the 2018 holiday season

The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...

Andy Taylor | Nov 20, 2018 at 2:53 pm ET

80% of Amazon advertisers plan to increase budgets in 2019

Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming...

Ginny Marvin | Oct 25, 2018 at 1:15 pm ET

Expert management of Bing Shopping Ads just got easier

Look to Google Shopping Ads best practices for ways to maximize sales with Bing...

Sponsored Content: Optmyzr | Sep 10, 2018 at 7:30 am ET

How to outdo the PPC robots in shopping ads

Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...

Frederick Vallaeys | Apr 11, 2018 at 10:53 am ET

Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express

In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...

Ginny Marvin | Mar 19, 2018 at 10:40 am ET

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...

Tony Edward | Mar 2, 2018 at 10:36 am ET

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...

Sponsored Content: Amplero | Feb 20, 2018 at 7:30 am ET

Spotted: Links to competing shopping engines in UK Google Shopping results

The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy...

Ginny Marvin | Feb 13, 2018 at 10:12 am ET
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