Search Marketing: Shopping Search Marketing
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more...
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping...
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping...
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click...
Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature...
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google....
FAQ: All about Google Shopping’s free and paid product listings
A Google Shopping guide to what it is, how it works and how to increase product visibility across...
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower....
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports....
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is...
State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will...
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming...
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across...
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy...