SEO
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Search Quality
News on Search Quality from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on Search Quality to help you implement successful marketing programs.
SEO
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
SEO
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
SEO
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
SEO
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
Content
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
SEO
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
SEO
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
SEO
Google adds local news features to search, giving publishers more exposure
Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.
Search Quality
Google is hiring a Search Quality Analyst to fight search spam
The job is based in Mountain View, California and you would work on helping keep the search results spam free.
newsletters
Interpretation of complex and foreign topics; Wednesday’s daily brief
Google app campaigns, podcast knowledge panels and more.
Local
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Google Business Profile
The revised Google search quality guidelines are out; Wednesday’s daily brief
Health insurance ad formats for Microsoft Advertising...
Google: SEO
Google search quality guidelines update expand YMYL category, defines lowest quality content and more
One year later, Google has refreshed the search quality raters guidelines.
SEO
What is with Google Search updating all the time?; Wednesday’s daily brief
Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute.
SEO
Peter Norvig is stepping back from Google after 20 years
He is joining Stanford's Human-Centered AI Institute as a Distinguished Education Fellow.
Commerce
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge.
Amazon
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
How to win in Google’s E-A-T
In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.
Content
Google Search link spam update rolling out now
A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.