SEM Industry
Send your team to SMX West to amplify learning and savings!
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they...
Help us understand how digital agencies are evolving: Take our survey
If you work at a digital agency, we want to hear from...
Last chance: Save $450 on a seat at SMX West
Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join them January 30-31 in San Jose for:...
Solving complex SEO problems require a new ‘discovery’ approach
The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site...
Limited time: Lock in exclusive savings to SMX West
Serious marketers are making it a priority to attend THE premiere search marketing conference in 2019: Search Engine Land’s SMX® West,...
The age of voice assistance and a new input paradigm
SMX East's opening keynote from Google's Naomi Makofsky outlined how marketers can find opportunities for the explosion of conversationally...
Become a better search marketer in 2019 – the SMX West agenda is live
Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in...
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help...
Want to speak at SMX West? Here’s how
SMX West takes place on January 30-31, 2019 at the McEnery Convention Center in San Jose, California, and we’re looking for speakers. To...
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed...
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX...
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold....
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional...
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming...
How to get links to your site: Create content that people want to link to
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts...
Google Ads announces new click-to-message ad features and store visits updates
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX...
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You're missing a huge and growing...
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer...
Bing exec: Microsoft’s AI is giving it the ‘right to innovate’
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren't being...
Bing resolves backlog with its Webmaster Tools URL submission tool
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be...
