SEM Industry: Outsourcing
60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal...
Avoid Hurdles When Working With Multiple Agencies
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple...
Here’s What To Expect When You Hire A Paid Search Agency
You've found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on...
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t...
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and...
Forrester Report: The Best PPC Bid Management Providers
Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to...
The Top SEO Platforms: Forrester Wave Report
Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search...
Forrester Rates The Top Large Search Marketing Agencies
Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search...
Google Says SEO Is Not Spam
Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said...
SEMPO: Google Dominates But Social Now Widely Used For PPC
Yesterday SEMPO and Econsultancy released the 2011 “State of Search Marketing Report” featuring attitudes and spending behaviors of...
Crowdsourced SEM “Marketplace” Trada Raises $5.75M From Google Ventures & Others
Trada announced a $5.75 million “C” round this morning. It was led by Google Ventures and early investor Foundry Group. Trada CEO...
How To Pitch A Performance Search Engine Marketing Agency
You have probably heard multiple pitches from advertising agencies and SEM firms looking to take over the search engine marketing campaign for...
PPC Agencies: Not One Size Fits All
Hiring the right PPC agency requires knowing what your firm wants out of paid search and finding a firm with the roots and tools to do that job...
Do SEOs Really Need Direct Industry Experience To Be Effective?
Have you ever heard this before? “We like everything you have said so far, and your proposal looks great, but the only concern we have is...
Three Rules For Search Marketing With Franchise Organizations
I always think of an armada of ships when I look at a franchised company. You’ve got a large battleship, directing the path of the smaller...
Why You Need To Know SEO Basics, Even If You Outsource
When you outsource SEO, you don’t outsource responsibility and accountability for getting the job done and driving more traffic. Even...
Outsourcing To Increase SEO Throughput
Even with budgets getting tightened, your SEO program may be kicking, but the head count you requested to keep the program moving upward may not...
SEO Is Not Free Traffic
One of the first jobs I have to do as a consultant going into an SEO engagement is to debunk the myth that SEO is “free.” SEO has...
We Don’t Need SEO Standards!
Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but...