The editorial staff at Search Engine Land programs SMX® – Search Marketing Expo, the leading SEO and PPC industry conference series for search marketing professionals.
The 2021 SMX lineup is our most robust (and affordable) schedule ever: Six virtual learning experiences for the North American market (international attendees welcome and encouraged!) and region-specific events for Germany, the UK, and France give you the opportunity to cross-train on critical search marketing disciplines from the comfort of your own computer.
Select a conference below to learn more:
SMX Advanced: June 15-16, 2021
SMX Advanced Europe: June 21-22, 2021
SMX Convert: August 17, 2021
SMX Next: November 9-10, 2021
SMX Code: December 14, 2021
SMX Report: Available on-demand
SMX Create: Available on-demand
Keep up with the latest news about agendas, speakers, workshops, rates, and more below!
Past winners of our coveted Agency of the Year awards -- awarded for both SEM and SEO specialties -- have included Metric Theory, Rise Interactive, Wolfgang Digital and Wpromote. Make 2020 the year you and your team are awarded the highest honor in search.
Autodesk’s Jenny Jiang shares her approach to fostering a healthy, productive environment between SEOs and web developers.
Share and have a shot at scoring some sweet stuff.
Aleyda Solis and Arsen Rabinovich discuss ways to make your category pages more competitive and adapt to inventory shifts.
Local search expert Dan Leibson offers advice on how to manage GMB profiles and why it's important to implement a meaningful review system.
Paid media expert and SMX speaker, Ashley Mo, talks bumper ads, video ad sequencing and driving qualified traffic from YouTube.
PPC veteran and SMX speaker, Brad Geddes, explains how to adapt your approach to search terms and conversions after Google's exact match update last year.
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook.
What SEO veteran Chris Sherman and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020.
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
The agenda for our upcoming SMX West show is live and we've opened up our "speaking pitch" form for select sessions for the show, February 19-20, 2020 at the McEnery Convention Center in San Jose, CA.
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.
And the questions clients should be asking prospective agencies.
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Executives should treat SEO as a company-wide mandate. Here's why.
A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility.
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
SMX® - Search Marketing Expo & Conference series
The agenda for our upcoming SMX East show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, November 13-14 at the Jacob K. Javits Convention Center in New York. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. […]
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
SMX® - Search Marketing Expo & Conference series
Felicia DelVecchio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.
Amanda Milligan explains three factors that have earned coverage from NPR and CNN.