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SEM Industry: Stats


SEM Industry: Stats

  • Latest

SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry....

Ginny Marvin | Oct 8, 2020 at 12:25 pm ET

Replay: The SEO gender gap and how to close it

Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change....

Ginny Marvin | Sep 15, 2020 at 10:50 am ET

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 28, 2020 at 2:27 pm ET

 

SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward....

Greg Sterling | Apr 7, 2020 at 1:57 pm ET

Invest in a killer PPC campaign by using these smart budget strategies

Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a...

Jeff Baum | Feb 16, 2018 at 1:03 pm ET

2016 State of Search report: Paid search dominates, but social ads are catching up

SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts....

Amy Gesenhues | Mar 29, 2017 at 9:58 am ET

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

Want to know what makes an e-commerce site rank well in Google? This study explores those ranking...

Barry Schwartz | Feb 10, 2017 at 9:12 am ET

Take the State of Search Survey from SEMPO & Search Engine Land

Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a...

Barry Schwartz | Oct 31, 2016 at 1:15 pm ET

Is selling SEO services getting harder or are SEOs just not good at it?

In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new...

Myles Anderson | Jun 27, 2016 at 10:35 am ET

IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9...

Greg Sterling | Apr 21, 2016 at 7:23 pm ET

Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?

Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on...

Myles Anderson | Feb 8, 2016 at 11:13 am ET

Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015

Etsy, Instagram, Groupon and Food.com post the biggest improvements in search...

Danny Sullivan | Dec 23, 2015 at 8:42 am ET

SEMPO Launches Its 2015 Search Marketer Salary Survey To Assess What The Industry Is Earning

This year the survey is opened to "the search industry ecosystem" which includes vendors, suppliers, publishers and other...

Amy Gesenhues | Nov 11, 2015 at 8:26 am ET

SEMPO State Of The Industry Report 2015 Results

Check out the latest data on the search marketing industry from...

Barry Schwartz | Oct 28, 2015 at 11:51 am ET

Moz Releases 2015 Search Engine Ranking Factors Study

Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation...

Barry Schwartz | Aug 12, 2015 at 8:53 am ET

Moz Releases Their 2015 Online Marketing Industry Survey

Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers....

Barry Schwartz | Jul 28, 2015 at 9:31 am ET

The Best Performing Search Media For Your Business’ Marketing Strategy

Columnist and Local Search Association VP Wesley Young shares data that takes a look at 50 business categories and how they perform in a variety...

Wesley Young | Jun 22, 2015 at 10:08 am ET

Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin's recently released...

Matt Ackley | Jan 22, 2015 at 10:44 am ET

Using The Past To Predict The Future For Local Search

What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over...

Myles Anderson | Oct 27, 2014 at 9:12 am ET

Understanding Sales, Conversion & Revenue For Local SEO Agencies

Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs....

Myles Anderson | Sep 22, 2014 at 9:20 am ET
  • Previous Articles »
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