SEM Industry: Stats
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a...
2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts....
Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google
Want to know what makes an e-commerce site rank well in Google? This study explores those ranking...
Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a...
Is selling SEO services getting harder or are SEOs just not good at it?
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new...
IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9...
Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on...
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search...
SEMPO Launches Its 2015 Search Marketer Salary Survey To Assess What The Industry Is Earning
This year the survey is opened to "the search industry ecosystem" which includes vendors, suppliers, publishers and other...
SEMPO State Of The Industry Report 2015 Results
Check out the latest data on the search marketing industry from...
Moz Releases 2015 Search Engine Ranking Factors Study
Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation...
Moz Releases Their 2015 Online Marketing Industry Survey
Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers....
The Best Performing Search Media For Your Business’ Marketing Strategy
Columnist and Local Search Association VP Wesley Young shares data that takes a look at 50 business categories and how they perform in a variety...
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
Contributor Matt Ackley summarizes key findings from Marin's recently released...
Using The Past To Predict The Future For Local Search
What does local SEO have in store for us? Columnist Myles Anderson takes a look at how local ranking factors have changed over...
Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs....
Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings
Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s...
Industry Survey: 37% Of Local SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year
According to an industry survey by local search firm BrightLocal, a majority of local SEOs experienced less than $30,000 in revenue turnover...
Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking...
Link Building Study: SEOs Spending Less On Link Building?
Skyrocket SEO has published their link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is...