SEM Tools: URL Shorteners

How to measure the true performance of your content

  We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...

Sponsored Content: gShift | Jun 28, 2016 at 7:30 am ET

Bit.ly Releases Search API To Discover Hot Stories & Discussions

Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL...

Barry Schwartz | Jan 9, 2013 at 9:21 am ET

Time To Think Carefully About Which Country Hosts Your URL Shortener

In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener used might be an issue to...

Danny Sullivan | Oct 8, 2010 at 3:59 pm ET

Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter

Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely...

Danny Sullivan | Sep 30, 2010 at 4:07 pm ET

Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?

Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done...

Danny Sullivan | Jul 18, 2009 at 2:48 pm ET

How Twitter Might Send Far More Traffic Than You Think

Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly I’ve seen first-hand...

Danny Sullivan | Jun 24, 2009 at 4:43 pm ET