SEM Tools: URL Shorteners
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How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Bit.ly Releases Search API To Discover Hot Stories & Discussions
Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL...
Time To Think Carefully About Which Country Hosts Your URL Shortener
In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener used might be an issue to...
Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter
Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely...
Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done...
How Twitter Might Send Far More Traffic Than You Think
Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly I’ve seen first-hand...
