Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible […]
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: First Click Free is over, being replaced by Flexible SamplingOct 2, 2017 by Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show Sep 29, 2017 by Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads announces new Editor features for ad extensionsSep 28, 2017 by Susan Wenograd Now available: Support for scheduling and Shared Libraries for call and location extensions Canonical tags gone wildSep […]
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple […]
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 AdWords extensions now eligible for call-only ads Sep 21, 2017 by Greg Finn Account-level extensions will be eligible to display automatically with the ad type. 3 behavioral stats for retailers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP links at large: What’s a publisher to do?Sep 14, 2017 by Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content […]
Below is what happened in search today, as reported on and from other places across the web.
Overloaded with content? Julie Joyce explains why it's essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your […]
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Below is what happened in search today, as reported on and from other places across the web.
Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website's search engine optimization and user experience.