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SEO: Titles & Descriptions


  • Latest

8 major Google ranking factors — SEO guide

Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive...

Sponsored Content: SEO PowerSuite | Sep 15, 2020 at 7:30 am ET

Advanced tactics for SEO title tag optimization

Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags....

The Content Studio @ Search Engine Land | Jul 30, 2020 at 1:17 pm ET

FAQ: All about Google Shopping and Surfaces across Google

A Google Shopping guide to free and paid listings and how to increase product visibility across...

Ginny Marvin | May 18, 2020 at 2:59 pm ET

 

Warner Bros. renamed the Harley Quinn movie for better SEO

After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last...

George Nguyen | Feb 11, 2020 at 1:59 pm ET

Multiple H1s won’t get in the way of your SEO, Google says

Google still uses semantic headings to understand the context of different parts of your pages,...

George Nguyen | Oct 3, 2019 at 12:44 pm ET

5 ways to avoid duplicate content and indexing issues on your e-commerce site

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best...

Manish Dudharejia | Sep 3, 2018 at 9:38 am ET

How small businesses can see big results with foundational SEO

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...

Marcus Miller | Aug 31, 2018 at 4:21 pm ET

Link-building tools you may not know about

Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and...

Julie Joyce | Aug 13, 2018 at 12:11 pm ET

Be careful what content you cut from your site

Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers....

Janet Driscoll Miller | Jul 4, 2018 at 10:55 am ET

Reducing the time it takes to write meta descriptions for large websites

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...

Paul Shapiro | Jun 13, 2018 at 11:43 am ET

Google confirms it shortened search results snippets after expanding them last December

Time spent increasing meta descriptions for the longer Google search results snippets may have been...

Barry Schwartz | May 14, 2018 at 1:19 pm ET

Google: Fundamentals of writing meta descriptions don’t change with longer search snippets

Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result...

Barry Schwartz | Dec 14, 2017 at 2:54 pm ET

Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying...

Paul Shapiro | Sep 6, 2017 at 11:18 am ET

16 common on-site SEO mistakes you might be making right now

Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes...

Pratik Dholakiya | Aug 2, 2017 at 12:25 pm ET

Google officially stops using DMOZ for source of search results snippets

With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description....

Barry Schwartz | Jun 2, 2017 at 10:15 am ET

SEO & website design: Everything you need to know

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...

Marcus Miller | Apr 19, 2017 at 12:33 pm ET

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate...

Brian Wood | Mar 28, 2017 at 10:37 am ET

Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down...

Ryan Shelley | Mar 7, 2017 at 11:11 am ET

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO...

Sherry Bonelli | Feb 9, 2017 at 11:32 am ET

Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits

If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these...

Aleyda Solis | Jan 5, 2017 at 10:08 am ET
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