SEO: Titles & Descriptions
Advanced tactics for SEO title tag optimization
Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags....
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across...
Warner Bros. renamed the Harley Quinn movie for better SEO
After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last...
Multiple H1s won’t get in the way of your SEO, Google says
Google still uses semantic headings to understand the context of different parts of your pages,...
5 ways to avoid duplicate content and indexing issues on your e-commerce site
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best...
How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...
Link-building tools you may not know about
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and...
Be careful what content you cut from your site
Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers....
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul...
Google confirms it shortened search results snippets after expanding them last December
Time spent increasing meta descriptions for the longer Google search results snippets may have been...
Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result...
Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying...
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes...
8 major Google ranking signals in 2017
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is...
Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description....
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web...
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate...
Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down...
Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO...
Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you're conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these...