Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Shopify is an e-commerce platform that offers online retailers a space to showcase and sell products.
Written by the experts at Search Engine Land, check back daily for the freshest content on Shopify marketing tactics and strategies to help you implement successful campaigns.
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These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.