Social Media Marketing
Quora’s ad pixel now supports multi-event conversion tracking
Advertisers can also now get view-through conversion...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in...
Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing's search results, and its data will be piped into Power BI for marketers to track brand-related...
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a...
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the...
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related...
A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's...
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer...
Pinterest now lets people zoom in on pins, has redesigned visual search icon
Users no longer have to be signed in to Pinterest to use its visual search Chrome...
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and...
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers...
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building,...
SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can...
