Social Media Marketing
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their...
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad...
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its...
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the...
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning...
Facebook testing brand safety topic exclusions for advertisers
"This is the first time the Feed environment would be managed though controls," company...
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have...
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
The social media marketing week in review: A round up of news and announcements you may have...
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Will Snapchat and Pinterest benefit from advertiser...
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
The social media marketing week in review: A round up of news and announcements you may have...