Social Media Marketing
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough...
How to track traffic quality and boost conversions
Traffic quality is a key aspect of driving...
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and...
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for...
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales,...
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in...
7 best social media monitoring tools for any business
People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler,...
Facebook starts testing ads in search results
The test inventory will be available in Facebook and Marketplace search results....
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of...
8 best online reputation management tools for your brand
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short)...
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for...
6 of the best social listening tools for 2019
In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s...
Quora’s ad pixel now supports multi-event conversion tracking
Advertisers can also now get view-through conversion...
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm...