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Social Media Marketing


  • Latest

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the...

Carolyn Lyden | Jan 15, 2021 at 4:18 pm ET

Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...

George Nguyen | Jan 8, 2021 at 4:29 pm ET

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Dec 7, 2020 at 9:30 am ET

 

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 30, 2020 at 9:00 am ET

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and...

Ginny Marvin | Nov 24, 2020 at 1:17 pm ET

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 23, 2020 at 9:00 am ET

Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 16, 2020 at 8:30 am ET

Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 9, 2020 at 9:30 am ET

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Will Snapchat and Pinterest benefit from advertiser...

Ginny Marvin | Nov 6, 2020 at 2:19 pm ET

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Nov 2, 2020 at 9:00 am ET

Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 26, 2020 at 9:00 am ET

Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 19, 2020 at 10:00 am ET

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 12, 2020 at 9:47 am ET

Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 5, 2020 at 9:00 am ET

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Sep 28, 2020 at 8:00 am ET

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively....

Ginny Marvin | Sep 4, 2020 at 2:45 pm ET

Traditional media suffer as digital ad spend grows in 2020 forecast shows

Paid search and social are the big winners of shifting budgets....

Greg Sterling | Sep 2, 2020 at 4:02 pm ET

LinkedIn lets Page owners view, sort, learn more about their followers

Pages also now have an 'Events' tab for to feature their (virtual)...

Ginny Marvin | Sep 2, 2020 at 9:27 am ET

Replay: CCPA compliance and Facebook Ads

A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need...

Ginny Marvin | Aug 17, 2020 at 9:24 am ET

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Aug 3, 2020 at 7:30 am ET
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