Stats
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies....
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call....
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing...
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the...
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for...
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose....
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B....
Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them....
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon...
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep...
Survey: SEO rated the ‘least popular digital marketing channel’
Only 44% of businesses said SEO was a part of their digital...
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2...
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
The sponsored survey looked at influence on restaurant decision-making....
IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017
Mobile was responsible for 54 percent of paid-search ad revenue last year....
[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click...
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to...
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than...
What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether...
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from...