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Stats

  • Latest

Analyze your paid search spend, revenue, and profit to forecast your ideal ad cost for 2021

What's the key to growing sales, revenue, and profit in the upcoming year?...

Digital Marketing Depot | Nov 6, 2020 at 1:58 pm ET

Presidential pollsters got it wrong, what are the implications for consumer research?

If political polls were so off, might consumer research be equally flawed?...

Greg Sterling | Nov 6, 2020 at 7:21 am ET

Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales....

Greg Sterling | Oct 28, 2020 at 12:46 pm ET

 

Forecasting paid search spend and revenue

Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year - and how much revenue and profit that spend will...

Digital Marketing Depot | Oct 23, 2020 at 11:00 am ET

Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the...

Andrew Waber | Sep 25, 2020 at 8:30 am ET

5 tips for adding connected TV to your holiday ad strategy

With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game...

Sponsored Content: SteelHouse | Sep 14, 2020 at 7:30 am ET

Traditional media suffer as digital ad spend grows in 2020 forecast shows

Paid search and social are the big winners of shifting budgets....

Greg Sterling | Sep 2, 2020 at 4:02 pm ET

See how visits to retail, grocery, workplaces are trending with Google Mobility Reports

How to use Google (and Apple) mobility reports to see how movements have shifted during the...

George Nguyen | Aug 27, 2020 at 3:24 pm ET

E-commerce explodes: 45% growth in Q2

While many retailers flounder, some omnichannel merchants are killing it online....

Greg Sterling | Aug 19, 2020 at 3:21 pm ET

Data roundup: Resources to help you market more effectively during COVID-19

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing...

George Nguyen | Jun 9, 2020 at 8:00 am ET

Nearly two-thirds of online publishers saw lower CPMs in early May

Though they're ticking back up, decreased CPMs are still a buying...

Greg Sterling | May 28, 2020 at 3:45 pm ET

Online ad revenue was almost $125 billion in 2019 but growth is slowing

About 70% of ads appeared on mobile devices and 82% were programmatic....

Greg Sterling | May 28, 2020 at 2:27 pm ET

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....

Ginny Marvin | Apr 30, 2020 at 3:19 pm ET

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some...

Ginny Marvin | Apr 30, 2020 at 12:05 pm ET

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed "tens of millions" of COVID-19 related...

Ginny Marvin | Apr 30, 2020 at 1:00 am ET

Google Q1 earnings offer hope ad slump won’t be as bad as some expect

Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth....

Greg Sterling | Apr 28, 2020 at 5:49 pm ET

As advertisers cut back, U.S. paid search spend estimate is slashed by billions

eMarketer argues paid-search is more vulnerable now than in past recessions....

Greg Sterling | Apr 10, 2020 at 10:11 am ET

SEO will be a primary focus for marketers during the downturn, says survey

Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward....

Greg Sterling | Apr 7, 2020 at 1:57 pm ET

The new contextual ad targeting works, study says

A new study looks at how contextual relevance of ads to content influences consumers....

Ginny Marvin | Mar 26, 2020 at 8:10 am ET

COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data....

Greg Sterling | Mar 25, 2020 at 5:50 pm ET
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