Stats: General
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data....
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth...
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third...
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results....
IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search remains the primary digital format, but video continues to see rapid spend growth....
For retail advertisers, Shopping ads continue to overshadow text ads
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies....
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for...
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2...
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click...
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over...
Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from...
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season....
Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers....
New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that...
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads....
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution....
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior....
6 key paid search trends from Merkle’s Q1 2017 report
Here's a look at what's happening with Shopping ads, expanded text ads, device bidding and...
iProspect: 2016 mobile CPCs up 26 percent, Shopping spend up 41 percent
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in...
Merkle: Google Q4 search growth aided by changes other than ETAs
Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for...