Stats: Popularity
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?...
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data....
Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them....
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
The sponsored survey looked at influence on restaurant decision-making....
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to...
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. ...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across...
Survey: 60 percent of voice users want more answers and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice....
Billions served: PC search is down but query volume is way up for Google
Mobile searches now constitute between 50% and 60% of queries in the US market....
Survey: Local search marketing top channel for SMBs, but many not tracking ROI
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring....
Report: Nearly 60 percent of searches now from mobile devices
Hitwise examined hundreds of millions of queries across 11 key categories....
Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year....
Google developing keyboard for iPhone in hopes of boosting search volumes [report]
Keyboard part of a larger strategy to boost engagement with search on mobile devices....
Data show that search query volumes on the PC peaked in 2013
Three years ago was the high-water mark for desktop...
Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry
January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month;...
Survey: Under 40 Percent Start A Local Search With A Search Engine
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions...
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search...
Is Google’s Search Market Share Actually Dropping?
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over...
Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent...