Twitter: Advertising
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have...
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
The social media marketing week in review: A round up of news and announcements you may have...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
The social media marketing week in review: A round up of news and announcements you may have...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC...
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to...
For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow
Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter...
Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted...
Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated
That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it’s the self-service platform it plans...
Twitter Formalizes Business Products, Starts Taking Advertiser Requests
Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed advertising...
Twitter Promoted Tweets Come To Google
In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates...
Twitter Slowly Expands Promoted Tweets
Watching Twitter roll out its ad-related products is almost like watching paint dry; it’s a very slooooow process. That’s to...