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Twitter: Advertising


  • Latest

Halting campaigns shouldn’t be your only brand safety precaution

After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...

George Nguyen | Jan 8, 2021 at 4:29 pm ET

Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Dec 7, 2020 at 9:30 am ET

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Oct 12, 2020 at 9:47 am ET

 

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small...

Ginny Marvin | Oct 7, 2020 at 10:52 am ET

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

The social media marketing week in review: A round up of news and announcements you may have...

Ginny Marvin | Jul 27, 2020 at 8:00 am ET

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....

Ginny Marvin | Jun 24, 2020 at 9:02 am ET

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over....

Ginny Marvin | Apr 30, 2020 at 3:19 pm ET

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

The social media marketing week in review: A round up of news and announcements you may have...

Taylor Peterson | Apr 10, 2020 at 4:29 pm ET

You can’t advertise that: The big list of prohibited ads across social and search platforms

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...

Amy Gesenhues | Sep 17, 2019 at 9:11 am ET

7 marketing and promotion tactics to get your content discovered

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and...

Kristopher Jones | Mar 9, 2018 at 2:46 pm ET

Agency secrets for a great Twitter strategy

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders,...

Sponsored Content: Twitter for Business | Dec 5, 2017 at 7:30 am ET

Rothy’s uses Twitter Ads to drive brand awareness

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive...

Sponsored Content: Twitter for Business | Oct 30, 2017 at 7:30 am ET

3 Incredible Social PPC Hacks For Crazy Engagement & ROI

Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC...

Larry Kim | Jun 17, 2015 at 9:34 am ET

Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to...

Larry Kim | Apr 22, 2015 at 11:32 am ET

For First Time, Twitter Will Show Promoted Tweets From Accounts You Don’t Follow

Look out, Twitter users: More advertising is coming to your Twitter stream, even from accounts that you don’t already follow. Twitter...

Matt McGee | Sep 14, 2011 at 10:44 am ET

Twitter Intros Ability To Target Promoted Tweets To Followers

As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted...

Pamela Parker | Jul 28, 2011 at 12:39 pm ET

Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated

That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it’s the self-service platform it plans...

Pamela Parker | Jan 26, 2011 at 2:28 pm ET

Twitter Formalizes Business Products, Starts Taking Advertiser Requests

Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed advertising...

Matt McGee | Dec 14, 2010 at 11:25 pm ET

Twitter Promoted Tweets Come To Google

In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates...

Danny Sullivan | Nov 3, 2010 at 2:17 pm ET

Twitter Slowly Expands Promoted Tweets

Watching Twitter roll out its ad-related products is almost like watching paint dry; it’s a very slooooow process. That’s to...

Matt McGee | Nov 1, 2010 at 4:39 pm ET
  • Previous Articles »
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