Content
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
Video
Video search marketing news from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on video search tactics and strategies to help you implement successful marketing programs.
SEO
Vimeo adds structured data to all public videos to improve Google Search visibility
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
Analytics & Conversion
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PPC
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
PPC
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
PPC
Best Buy to sell search ads under its own in-house media company
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
PPC
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Local
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
PPC
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
PPC
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Google: SEO
Google recommends placing videos on dedicated pages for maximum exposure
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
Social
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
SEO
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
SEO
MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
Bing SEO
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Content
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Google Ads
Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions
The update also enables advertisers to download specific parts of their campaigns to work on offline.
Google: SEO
Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.