SEO
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Voice Assistants
News on voice assistants from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on voice assistant technology, software, tactics and strategies to help you implement successful marketing campaigns.
SEO
As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Amazon
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Google Business Profile
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
Amazon
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
Google Maps
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Amazon Advertising
Google’s LaMDA will enable open-ended voice conversations
This might be the voice search functionality we’ve all been waiting for.
Amazon
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Sponsored Content
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Amazon
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Amazon
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally flawed?
Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic concisely.
Amazon Advertising
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
Amazon
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Apple Siri
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Video: Katherine Watier Ong on how to grow your SEO team
We also discussed voice search marketing strategies.
Analytics & Conversion
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
SEO
Up your email marketing game in 2020
Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST.
Amazon Advertising
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Amazon
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.