Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Voice assistants
News on voice assistants from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on voice assistant technology, software, tactics and strategies to help you implement successful marketing campaigns.
Experts tout voice search as study ties answers to top 3 organic results
SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]
What’s wrong with translating keywords?
Translation automation relies on written language but the impact of speech for user-chosen keywords should not be overlooked.
Train with Google and Microsoft, only at SMX Advanced
For over a decade, SMX® Advanced has proudly delivered an elite, unbiased, vendor-agnostic editorial program to thousands of search marketers from around the world. But we also know how important it is to learn first-hand from the search engines you trust with your rankings and advertising dollars. That’s why we’re thrilled to invite you to […]
The real-time SEO shift: Research, ranking and recommendations
SEOs need to consider ways to put automation to work while also keeping up with Google’s visual and voice search landscape.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Skip the SEO and SEM basics
Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work for us.” Attend SMX® Advanced for […]
‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct.
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
Take your search marketing skills to the next level
For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people. But for some, that just isn’t enough. That’s why we offer immersive pre-conference workshops hosted by recognized experts in SEO, PPC, and social media […]
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
Bing upgrades text-to-speech, expands intelligent answers, improves visual search
Check out the latest upgrades made to Bing around voice, image and answer search.
Study: Brands are failing voice search optimization in 3 key areas
Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn't do enough local-social posting.
Back to Basics: A beginners guide to voice search and digital assistants in 2019
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages.
Content structure and structured data: Will they impact featured snippets?
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
Google adds voice input and spoken results to mobile web search
The search giant appears to be conditioning searchers to use voice across all platforms.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
A simple 3-step framework for improving your technical SEO
From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make.
2019 in search: Find your seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.