Amazon Advertising
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Voice Assistants
News on voice assistants from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on voice assistant technology, software, tactics and strategies to help you implement successful marketing campaigns.
Amazon Advertising
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
Amazon Advertising
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Google Business Profile
Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch
There are material differences between user behaviors of different generations.
Amazon Advertising
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Amazon
Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.
Amazon Alexa
Here’s how to leverage long-tail keywords for your SEO
Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.
Amazon
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Amazon
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Amazon Advertising
Google’s voice AI resonates in new Pixel Recorder app
Recorder identifies words, sounds, and produces a searchable transcript, even without an internet connection.
SEO
Wanted: Session ideas for SMX West
We want your input to help us plan our upcoming SMX West conference, which will be taking place on February 19 – 21, 2019 in San Jose. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested […]
SEO
How Google’s recent changes affect higher education websites
College websites are often large, decentralized and unwieldy so it's important to create a centralized SEO strategy to build non-branded organic traffic and leads.
Amazon
How SEOs can master voice search now
Optimizing for voice search means answering questions in featured snippets, paying attention to local SEO and perfecting your mobile-friendliness.
Content
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Amazon
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
Amazon Advertising
Google Search Console doesn’t show data for featured snippets read by Google Assistant
In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in GSC.
Amazon
Google swaps ‘voice search’ on Android for Google Assistant
Goodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the home screen of Android handsets. The news was first reported by 9to5google. After seeing the report, I turned on my Pixel XL this morning and there it was. We’ve asked Google […]
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.
Amazon
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Amazon
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.