News on voice assistants from Search Engine Land provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at Search Engine Land, check back daily for the freshest content on voice assistant technology, software, tactics and strategies to help you implement successful marketing campaigns.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier […]
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.
For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
Being successful on the international stage requires more than practicing basic SEO, says Contributor Jim Yu. You must make meaningful connections and adapt to local-level insights to make your mark.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring […]
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
From nofollow links to negative SEO, the core search algorithm and Google showing zero search results -- catch up on what Google's Nathan Johns had to say at SMX West.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption […]
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Mar 1, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed. You’ll love what the […]
SMX Advanced is where elite marketers train. See the agenda!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: […]
Some of the findings confirm and some upend conventional wisdom.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering intelligent agents that are fast becoming a focal point […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the new, heavily visual and interactive […]
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
SMX® - Search Marketing Expo & Conference series
This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
Do you think voice search is the next "big thing" digital marketers need to watch for? Contributor Bryson Meunier isn't so sure and feels there are limited marketing opportunities, based on his research.
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
We’re excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won’t be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates. If you’re planning to join us, it’s a no-brainer. Book now and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
But they aren't always the source of answers for Google Home.
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.