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Yahoo: Marketing

Sign up for our NEW daily brief, your #1 source for need-to-know search marketing news.

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  • Latest

As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...

Mark Ballard | Oct 15, 2015 at 9:49 am ET

Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy

Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after...

Barry Schwartz | Dec 22, 2011 at 9:16 am ET

Happy Thanksgiving Logos From Google, Yahoo, Bing & More

Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including...

Barry Schwartz | Nov 24, 2011 at 9:19 am ET

Time Is Short for Automatic Yahoo To Microsoft Migration

As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing...

Pamela Parker | Dec 23, 2010 at 5:41 pm ET

Bing It? “Bring It,” Says Google

I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google...

Danny Sullivan | Jun 23, 2010 at 9:31 pm ET

Yahoo Should Put Ad Budget Into Products

Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The...

Greg Sterling | May 6, 2010 at 10:31 am ET

Yahoo Paying Luggage Fees At Two Bay Area Airports

Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage fees...

Matt McGee | Dec 23, 2009 at 4:29 pm ET

Yahoo’s “It’s You” Ad Campaign Begins Today

After giving a preview of its new “It’s You” marketing campaign last week, Yahoo formally begins the global push today. Yahoo...

Matt McGee | Sep 28, 2009 at 2:16 pm ET

What Do Y!ou Think Of Yahoo’s New Branding Campaign?

I wasn’t in the room but I watched a webcast of Yahoo CMO Elisa Steele’s keynote at the IAB Mixx conference this morning from New...

Greg Sterling | Sep 22, 2009 at 1:46 pm ET

Liveblogging The Yahoo “It’s You” Press Conference

Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The...

Danny Sullivan | Sep 22, 2009 at 11:16 am ET

Dream: Google’s “Did You Mean” Meets Kanye West

It’s not real. But I sure wish it were, Google going all Kanye West on people searching for Taylor Swift. In the mockup above you can see...

Danny Sullivan | Sep 19, 2009 at 2:42 pm ET

Revisionist History: Bartz Claims Yahoo Was Never A Search Engine

The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.”...

Danny Sullivan | Aug 7, 2009 at 1:12 pm ET

2009 New Years Day Logos from Google & Others

Happy New Years everyone! Below is a collection of logos for the special day from the search industry, reposted from my other search blog, here...

Barry Schwartz | Jan 1, 2009 at 9:25 am ET

“You Could Go To Google,” Says Yahoo — But Why Not Stay Here?

Yahoo has changed the way they handle a query for a competing search engine. Now, if you search at Yahoo for google, live or ask.com, Yahoo will...

Barry Schwartz | Dec 4, 2008 at 1:20 pm ET

New Online, Radio Campaign Promotes “New Yahoo Search”

Yahoo is launching an “integrated, nationwide, on and offline marketing campaign” to promote the “new Yahoo Search.” It...

Greg Sterling | Oct 14, 2008 at 11:58 am ET

Holiday Search Engine Logos For 2007

Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will...

Barry Schwartz | Dec 21, 2007 at 8:44 am ET

Comparing Annual Ad Spending From Google, Yahoo, And Microsoft

...

Greg Sterling | Oct 15, 2007 at 8:22 am ET

JupiterResearch: Google And Yahoo Are Top Online Brands

...

Greg Sterling | Aug 9, 2007 at 9:22 am ET

Yahoo To Host Web Only US Presidential Debate

...

Barry Schwartz | Aug 7, 2007 at 1:06 pm ET

Yahoo Celebrates “Ultimate Connection” Search Marketing Awards

Yesterday, the Yahoo Search Marketing team honored three small business owners at Stevens Institute of Technology in Hoboken, NJ as part of the...

Tamar Weinberg | Jul 11, 2007 at 12:31 pm ET
  • Previous Articles »

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