Yahoo: Marketing
As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...
Yahoo’s Bay Bridge Billboard Removed After 12-Year Legacy
Iconic Yahoo billboard taken down via the Associated Press reports that Yahoo’s “iconic” billboard has been taken down after...
Happy Thanksgiving Logos From Google, Yahoo, Bing & More
Happy Thanksgiving to everyone! Below is a collection of the 2011 Thanksgiving logos and themes from the search engine industry. Including...
Time Is Short for Automatic Yahoo To Microsoft Migration
As you cross things off your holiday to-do lists and make your New Year’s resolutions, don’t forget to migrate your Yahoo Search Marketing...
Bing It? “Bring It,” Says Google
I got a chuckle out of this on Google. Do a search for bing it, and Google comes back with a suggestion of “bring it.” Is Google...
Yahoo Should Put Ad Budget Into Products
Last night the WSJ reported that Yahoo will spend an estimated $75 million to $85 million on a campaign to promote itself and its homepage. The...
Yahoo Paying Luggage Fees At Two Bay Area Airports
Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage fees...
Yahoo’s “It’s You” Ad Campaign Begins Today
After giving a preview of its new “It’s You” marketing campaign last week, Yahoo formally begins the global push today. Yahoo...
What Do Y!ou Think Of Yahoo’s New Branding Campaign?
I wasn’t in the room but I watched a webcast of Yahoo CMO Elisa Steele’s keynote at the IAB Mixx conference this morning from New...
Liveblogging The Yahoo “It’s You” Press Conference
Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The...
Dream: Google’s “Did You Mean” Meets Kanye West
It’s not real. But I sure wish it were, Google going all Kanye West on people searching for Taylor Swift. In the mockup above you can see...
Revisionist History: Bartz Claims Yahoo Was Never A Search Engine
The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.”...
2009 New Years Day Logos from Google & Others
Happy New Years everyone! Below is a collection of logos for the special day from the search industry, reposted from my other search blog, here...
“You Could Go To Google,” Says Yahoo — But Why Not Stay Here?
Yahoo has changed the way they handle a query for a competing search engine. Now, if you search at Yahoo for google, live or ask.com, Yahoo will...
New Online, Radio Campaign Promotes “New Yahoo Search”
Yahoo is launching an “integrated, nationwide, on and offline marketing campaign” to promote the “new Yahoo Search.” It...
Holiday Search Engine Logos For 2007
Happy Holidays, Search Engine Land Readers! The logos above are from Google, Yahoo, and Ask.com for the 2007 holiday season. Google will...
Yahoo Celebrates “Ultimate Connection” Search Marketing Awards
Yesterday, the Yahoo Search Marketing team honored three small business owners at Stevens Institute of Technology in Hoboken, NJ as part of the...