Yahoo: Partnerships

Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share....

Greg Sterling | Dec 6, 2017 at 4:30 pm ET

Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to...

Barry Schwartz | Nov 14, 2017 at 4:08 pm ET

Seeking investments from Microsoft & Amazon, HERE signals intent to compete aggressively with Google Maps

Carmaker consortium seeks additional funds, resources to further develop and grow the mapping...

Greg Sterling | Apr 6, 2016 at 11:45 am ET

What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

Columnist Jayson DeMers explains the potential impact the Google-Yahoo search deal will have on SEO, SEM, and the future of search in...

Jayson DeMers | Nov 6, 2015 at 12:23 pm ET

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The...

Greg Sterling | Aug 31, 2015 at 11:16 am ET

Yahoo Search Testing Google Powered Search Results

Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo...

Barry Schwartz | Jul 1, 2015 at 1:11 pm ET

Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires

New deal terms allow either Bing or Yahoo to terminate with four-months...

Greg Sterling | Apr 21, 2015 at 10:12 am ET

Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

New terms pave the way for Gemini-powered search ads on the PC....

Greg Sterling | Apr 16, 2015 at 10:13 am ET

Is Yahoo Testing Non-Bing Powered Search Results?

Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search...

Barry Schwartz | Apr 9, 2015 at 2:03 pm ET

Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline

Negotiations likely to yield new terms for Search Alliance....

Greg Sterling | Mar 30, 2015 at 10:09 am ET

Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine

After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search...

Barry Schwartz | Mar 24, 2015 at 9:26 am ET

Yahoo Loses Market Share As Some Firefox Users Return To Google

Yahoo gives Google back some of the gains won after Firefox deal....

Greg Sterling | Mar 18, 2015 at 2:16 pm ET

Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

Flurry gives Yahoo massive mobile reach and developer access. ...

Greg Sterling | Feb 20, 2015 at 9:45 am ET

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January

Switchbacks to Google aren't happening says metrics firm, which recorded new gains for Yahoo....

Greg Sterling | Feb 2, 2015 at 9:49 am ET

What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015

Has Firefox's switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the...

Mark Ballard | Jan 8, 2015 at 9:45 am ET

Yahoo’s “Clean” Search Design For Firefox & Yahoo Users Looks Even More Like Google

In the Yahoo blog post announcing the company’s new default search deal with Firefox there’s a small GIF preview of what the new...

Greg Sterling | Nov 19, 2014 at 6:09 pm ET

Yahoo Replaces Google As Default Search Provider in Firefox

Yahoo and Mozilla just announced a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the...

Greg Sterling | Nov 19, 2014 at 5:16 pm ET

Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers...

Greg Sterling | Jul 18, 2014 at 3:33 pm ET

Yahoo Goes Live With Yelp Local Reviews

Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally...

Greg Sterling | Mar 12, 2014 at 3:01 pm ET

Yahoo Rolling Out Indoor Maps (via Nokia)

Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go...

Greg Sterling | Mar 6, 2014 at 1:34 pm ET