Yahoo: Search

Yahoo parent sues Mozilla for replacing it with Google as Firefox default search

Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share....

Greg Sterling | Dec 6, 2017 at 4:30 pm ET

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

ACSI rankings are based on survey of nearly 5,000 US...

Greg Sterling | Jul 28, 2017 at 10:40 am ET

Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story

Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10....

Amy Gesenhues | Dec 7, 2016 at 11:10 am ET

Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive...

Ginny Marvin | Oct 13, 2016 at 3:52 pm ET

Yahoo testing new search bar with logo on the right, not the left

Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the...

Barry Schwartz | Aug 1, 2016 at 9:01 am ET

Yahoo Mobile Search Gets AMP Support, Twitter Integration, New Image Search & More

Yahoo has revamped some of their mobile search results and jumps at supporting AMP-powered news publishers....

Barry Schwartz | Dec 22, 2015 at 8:38 am ET

Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content

Yesterday, Yahoo introduced an updated search app for the iPhone. It offers a range of new capabilities and utility. Overall, Yahoo has done a...

Greg Sterling | Dec 11, 2015 at 12:17 pm ET

Search Market Share In October 2015 Looks A Lot Like It Did In October 2008

October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent...

Greg Sterling | Nov 23, 2015 at 1:03 am ET

Yahoo Updates Search Experience For Firefox Users On Desktop

Yahoo introduces new carousel of image and video content, says changes will eventually make their way to other browsers,...

Matt McGee | Nov 11, 2015 at 3:18 pm ET

Yahoo Says It Has Its Own Algorithm For Mobile Search Results

Yahoo's Marissa Mayer says they have their own mobile search algorithm which helps them provide a unique search experience for their...

Barry Schwartz | Oct 21, 2015 at 9:11 am ET

12 Biggest Things To Happen In PPC So Far In 2015

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....

Ginny Marvin | Jul 27, 2015 at 8:01 am ET

Yahoo Search Testing Google Powered Search Results

Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo...

Barry Schwartz | Jul 1, 2015 at 1:11 pm ET

Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

New terms pave the way for Gemini-powered search ads on the PC....

Greg Sterling | Apr 16, 2015 at 10:13 am ET

Bing Reaches 20 Percent Search Market Share Milestone In US

Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s...

Greg Sterling | Apr 16, 2015 at 12:25 am ET

Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues

Yahoo has their own knowledge graph box at the top of the search results, but some of the results make you wonder if they need to rethink their...

Barry Schwartz | Apr 14, 2015 at 9:07 am ET

Is Yahoo Testing Non-Bing Powered Search Results?

Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search...

Barry Schwartz | Apr 9, 2015 at 2:03 pm ET

Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline

Negotiations likely to yield new terms for Search Alliance....

Greg Sterling | Mar 30, 2015 at 10:09 am ET

Yahoo Search Adds A Mortgage Calculator

Now both Yahoo and Google have search based mortgage calculators. The last one to hold out is...

Barry Schwartz | Mar 23, 2015 at 2:27 pm ET

Yahoo Loses Market Share As Some Firefox Users Return To Google

Yahoo gives Google back some of the gains won after Firefox deal....

Greg Sterling | Mar 18, 2015 at 2:16 pm ET

Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

A new message above Google's search results is the most visible attempt yet at getting Firefox users to switch back to...

Matt McGee | Mar 13, 2015 at 1:53 am ET