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  • Latest

Introducing Search Engine Land’s ‘Guide to PPC’

Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...

Ginny Marvin | May 24, 2018 at 3:30 pm ET

Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in...

Ginny Marvin | Mar 14, 2017 at 11:12 am ET

Yahoo is using display ads to drive search traffic for competitive terms

Ads link directly to search results for terms across a number of competitive...

Ginny Marvin | Oct 13, 2016 at 3:52 pm ET

Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]

Product listing ads continue to drive growth with added exposure on mobile and search partners....

Ginny Marvin | Apr 19, 2016 at 3:58 pm ET

Microsoft Introduces Advertisers To The Bing Network

What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate...

Ginny Marvin | Feb 17, 2016 at 10:03 am ET

Yahoo Is Testing Giant Brand Video Ads In Search Results

The ads autoplay shortly after the search results load, taking over most of the screen on...

Ginny Marvin | Dec 4, 2015 at 9:52 am ET

After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted

A new survey of how the search engines treat ads from organic...

Ginny Marvin | Nov 18, 2015 at 9:00 am ET

As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...

Mark Ballard | Oct 15, 2015 at 9:49 am ET

US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini

Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds....

Ginny Marvin | Oct 9, 2015 at 12:35 pm ET

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The...

Greg Sterling | Aug 31, 2015 at 11:16 am ET

12 Biggest Things To Happen In PPC So Far In 2015

New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....

Ginny Marvin | Jul 27, 2015 at 8:01 am ET

Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses

Mobile continues to drive growth with smartphone spend up 71 percent...

Ginny Marvin | Jul 9, 2015 at 9:07 am ET

PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry

Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile....

Ginny Marvin | Jul 9, 2015 at 8:30 am ET

Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly

In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it's...

Ginny Marvin | Jun 11, 2015 at 4:35 pm ET

Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires

New deal terms allow either Bing or Yahoo to terminate with four-months...

Greg Sterling | Apr 21, 2015 at 10:12 am ET

Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

New terms pave the way for Gemini-powered search ads on the PC....

Greg Sterling | Apr 16, 2015 at 10:13 am ET

Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline

Negotiations likely to yield new terms for Search Alliance....

Greg Sterling | Mar 30, 2015 at 10:09 am ET

Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

Flurry gives Yahoo massive mobile reach and developer access. ...

Greg Sterling | Feb 20, 2015 at 9:45 am ET

Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet

A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in...

Ginny Marvin | Feb 6, 2015 at 2:37 pm ET

Report: Yahoo Search Share Up After Firefox Deal, Google Down

According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to...

Greg Sterling | Jan 7, 2015 at 9:47 am ET
  • Previous Articles »

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