Yahoo: Search Ads
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement?...
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in...
Yahoo is using display ads to drive search traffic for competitive terms
Ads link directly to search results for terms across a number of competitive...
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle]
Product listing ads continue to drive growth with added exposure on mobile and search partners....
Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate...
Yahoo Is Testing Giant Brand Video Ads In Search Results
The ads autoplay shortly after the search results load, taking over most of the screen on...
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
A new survey of how the search engines treat ads from organic...
As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess...
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds....
Yahoo Follows Google In Building Out Local Search Marketing Reseller Program
As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The...
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms....
Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses
Mobile continues to drive growth with smartphone spend up 71 percent...
PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile....
Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it's...
Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires
New deal terms allow either Bing or Yahoo to terminate with four-months...
Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC
New terms pave the way for Gemini-powered search ads on the PC....
Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
Negotiations likely to yield new terms for Search Alliance....
Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
Flurry gives Yahoo massive mobile reach and developer access. ...
Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in...
Report: Yahoo Search Share Up After Firefox Deal, Google Down
According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to...
