SEO
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8 steps to maximize success during global site migrations
Ensure SEO is deeply integrated from the start, high-value URLs are preserved and monitoring occurs across all language/market sites.
Google Analytics real-time reporting bug confirmed
Many sites are seeing zero or little real-time traffic reported in GA4.
5 reasons why rankings are lying and how to fix them
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
Google adds 3D model markup for product structured data
Now when you have multiple images, this markup can help Google known which image the 3D image references.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down
This comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
7 tips to improve your website speed in 2024
Learn what you can do to improve the page load time and Google Core Web Vitals of your website.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Google starts testing AI overviews from SGE in main Google search interface
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
How to create local business content that converts
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Turbulence ahead: The wrath of the March 2024 core update is not linear
Examining the fluctuations and ranking changes we're seeing so far since Google started rolling out the March 2024 core update.
How to onboard an SEO agency the right way
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
4 keys to SEO and PPC collaboration in 2024
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
Google March 2024 spam update done rolling out
The spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
3 underutilized Google Search Console reports for diagnosing traffic drops
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
Google’s March 2024 core update: 5 things you need to know
Google's March 2024 update is a game-changer, with many sites impacted by algorithmic changes and deindexed from Google Search.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
Best of SearchBot: Create a blog content strategy to boost SEO
We ask Search Engine Land's SearchBot for tips on choosing blog topics that will boost a website's visibility in Google search results.
Are we becoming less curious about SEO?
There was a time when SEOs loved to second-guess Google algorithms. What happened?
5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Google updates its page experience docs to clarify ranking signals
Core Web Vitals are a ranking signal but not other page experience signals.
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Google Interaction to Next Paint coming to Core Web Vitals this Tuesday
Don't confuse this with the Google Core Update - they are two very different things.
Google issues search ranking penalties through manual actions
Check your properties within Google Search Console for manual actions to see if your were impacted.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google Business Profiles tools are temporarily unavailable
Verification status, managing appeals and managing reviews currently may not be working.