LinkedIn is rolling out a new website link feature

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.

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LinkedIn is adding links on profiles that have enabled creator mode. The goal is to increase visibility for a creator’s business, personal website, online store, event or another type of resource, according to LinkedIn.

Where it appears. The link will appear in the introduction section, beneath your user name and description and above your number of followers and connections.

The link will no longer appear on your profile if you turn off creator mode. 

Coming soon. Not every creator has this feature today, according to the announcement by Andrei Santalo, LinkedIn’s global head of community and creators. But if, like me, you can’t add a link yet, LinkedIn tells me they are rolling out this feature over the coming weeks to both the web and app.  

Linkedin How To Feature A Link On Your Profile

How to get it. First, make sure you have Creator Mode turned on. Then:

  • Go to your profile.
  • Click on the edit icon (pencil) of your introduction.
  • Scroll down to the Website section.
  • Add your URL and link text.
  • Click Save.

Why we care. This is a good way to get some extra clicks and traffic to your website from LinkedIn, with customizable anchor text you can use as a call-to-action. Although the links will presumably be nofollowed, a nofollowed link can be valuable, as long as it drives relevant traffic.


About the author

Danny Goodwin
Staff
Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo - SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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