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Locadium: a new ‘point solution’ to monitor GMB listings changes

Greg Sterling on
  • Categories: A-Post to MarTech Today, Channel: Local, Google: Analytics, Google: Google My Business, Google: SEO
  • LocalSEOGuide is releasing a new Google My Business monitoring tool called “Locadium.” It’s conceptually similar to other local listings monitoring services; however it’s exclusively focused on Google My Business (GMB).

    Yext, Moz, Brandify, Vendasta, BrightLocal, SIMPartners, Chatmeter, among others, also provide local listings scans and monitoring. However, according to LocalSEOGuide founder Andrew Shotland, Locadium is the only tool that will monitor both the “front end” (consumer fields) and “back end” (API) of GMB. It sends alerts when there’s any change on to a company’s listing in any of the data fields.

    It will be marketed to agencies, multi-location brands and SMBs. Pricing is variable for agencies and brands but for SMBs it costs $5 per month.

    Similar tools on the market monitor local listings across the internet. However Shotland doesn’t see Locadium evolving into a broad-based listings monitoring service outside GMB. “We have no desire to compete with Yext,” he says. The appeal of Locadium is its focus and simplicity. “It’s a classic point solution.”

    Shotland indicated the next piece of functionality he wants to add is a single report for GMB insights for multi-location enterprises so marketers working with them don’t have to check location by location.


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    About The Author

    Greg Sterling
    Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.