SEOs Say AOL’s Love.com Feels More Like A One-Night Stand

AOL recently soft-launched Love.com, which it advertises as a collection of “topic blogs” that “provide a central view into what the world is loving now.” But it’s really an SEO play. Give the site any subdomain under the sun, and Love.com will make a new site on-the-fly with content scraped from news sites, blogs, YouTube […]

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AOL recently soft-launched Love.com, which it advertises as a collection of “topic blogs” that “provide a central view into what the world is loving now.”

But it’s really an SEO play. Give the site any subdomain under the sun, and Love.com will make a new site on-the-fly with content scraped from news sites, blogs, YouTube videos, Twitter messages and more. Like this:

Love.com: Cold Sores

Everybody loves cold sores, right?

Well, not everybody loves Love.com. Says Dave Naylor:

“Approximately 1 bazillion keyword specific subdomains filled with scraped content and ads? Are AOL so desperate that they’re resorting to five year old spamming tricks?”

Aaron Wall shifts some of the blame to Google and Eric Schmidt’s recent statements about brands being the way to clean up the Internet “cesspool”:

“Google’s original strategy with the authority-centric algorithm was a false belief that the emphasis on authority would make the web a deeper and richer experience. New content would need to be better than older established content to outrank it. But as media companies face sharp losses Google is quickly finding out that their authority emphasis is creating a shallower web, where most of the big networks have 2 primary roles: create garbage and recycle garbage.”

Aaron also points out on Twitter that Love.com has more than 100,000 pages in Google’s index and is offering a free month of SEO training to whomever guesses how long it’ll stay above 100k.

For now, Love.com has 350,000 of these “topic blogs” and gets 100,000 unique visitors a week, according to TechCrunch. TC also says a full launch of Love.com is coming later this year.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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