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Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
Live Webcast: Tuesday, September 15, 2016, 1:00 ET (10:00 PT)
Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge.
Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn:
- the unexpected impact call conversions have on your CPL and ROI;
- how to optimize search, Facebook and display ads to drive offline sales; and
- how to tie together cross-channel, web and call data to boost revenue.
Register now for “Mastering Online-to-Offline Marketing,” produced by our sister site, Digital Marketing Depot, and sponsored by DialogTech.