Microsoft Rebranding Live Search As Kumo.com?

Say it ain’t so! LiveSide is reporting that Microsoft might be rebranding Live Search under the name, Kumo.com.

Kumo.com is now registered under Microsoft and the name servers are now under SEARCH.LIVE.COM. Going to Kumo.com takes me to a page that says I do not have permission, but takes Microsoft employees to a special internal site.

We heard Microsoft might be rebranding Live Search, once again, to a new brand. I never would have imagined it would be Kumo, which means “cloud” or “spider” in Japanese. I certainly hope they don’t go this route, it just doesn’t seem like this new name would help them in any way.

You can see more discussion around Kumo, as a new brand name for Live Search, at Techmeme.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.