Microsoft Rebranding Live Search As Kumo.com?

Say it ain’t so! LiveSide is reporting that Microsoft might be rebranding Live Search under the name, Kumo.com.

Kumo.com is now registered under Microsoft and the name servers are now under SEARCH.LIVE.COM. Going to Kumo.com takes me to a page that says I do not have permission, but takes Microsoft employees to a special internal site.

We heard Microsoft might be rebranding Live Search, once again, to a new brand. I never would have imagined it would be Kumo, which means “cloud” or “spider” in Japanese. I certainly hope they don’t go this route, it just doesn’t seem like this new name would help them in any way.

You can see more discussion around Kumo, as a new brand name for Live Search, at Techmeme.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.