Local

Moz Local now provides data from Google My Business

The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns.

Barry Levine on February 2, 2017 at 11:16 am

Despite the non-locality of ecommerce, it’s all about local customers for many businesses.

To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium versions of its Moz Local search.

Moz Local manages local business listings for sites, apps and directories that feed local search engine results. The company says it has over 14,000 customers for Moz Local — including Crate & Barrel, Sears, Reebok and Geico — and manages more than 85,000 business locations across the US, Canada and the UK.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.