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    MyBlogLog Brands All Social Media Optimizers As Schmoes

    So MyBlogLog has tagging. Yawn. Then I saw Andy Beal highlighted this part of MyBlogLog’s post about the new feature Spam – If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Internally, you know, I like to […]

    So MyBlogLog has tagging. Yawn. Then
    I saw Andy Beal

    highlighted
    this part of MyBlogLog’s

    post
    about the new feature

    Spam – If you think someone is spamming you, tag it out loud! Internally, we
    like to call a user who games the system a SchMOe (Social Media Optimizer).

    Internally, you know, I like to call anyone who stereotypes an entire
    industry by the actions of a small number within it kind of stupid.

    Fair enough to ask anyone seeing MyBlogLog spam to tag that with the word
    spam. But calling an entire industry a bunch of spammers? Not smart, frankly,
    when some of those in that industry also have communities that thrive on
    MyBlogLog. Oh, and not smart when MyBlogLog is just one of many Yahoo properties
    that effectively sit at the top of the social media optimization food chain by
    optimizing the "social" to drive everything to them.

    I’d write more, but I have to go delete some of the spam that so easily shows
    up in our Search Engine Land
    community
    on MyBlogLog because there remains no way to allow messages to sit in moderation
    and the "Report Spam" feature causes an email to be sent to MyBlogLog customer
    service rather than yanking that user out and putting them in a queue for
    review.

    No, instead I get to manually "hide" members every week, when I remember to
    go in and play police force because MyBlogLog doesn’t provide the basic tools it
    could — and should — provide.

    Discussion is starting over via Techmeme.


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    About the Author

    Danny Sullivan

    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.