Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce campaign performance.

Google Ads introduces a new ValueTrack parameter to help advertisers identify AI Max expansion clicks and separate them from standard keyword traffic

Google Ads limits Smart Bidding’s Learning status to seven days and removes budget, target, creative and targeting changes as triggers.

The advice comes in the form of a new blog post and new video that discusses some of the mistakes one can make when moving to a CDN.

Google Ads remains the proven performer, while ChatGPT offers room to experiment. Here’s how to balance both in your paid media strategy.

A 28% lift in brand searches wasn’t enough. See how a measurement shift convinced a skeptical retailer to fund upper-funnel campaigns.

A topic with fewer searches can deliver far more revenue. Here’s how to spot those opportunities and give supporting content its proper role.

Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.

This not only includes mentions and impressions but also click data.

This is the third core update of the year and should take about two weeks to roll out.

Google Ads refreshes Performance Max page feeds with clearer guidance on landing page selection, Final URL expansion and URL controls.

Google’s latest AI mode, Gemini 4 Carbon, is now available in Google Search.

Google Ads introduces new opt-in pay-per-lead terms covering advertiser verification, customer communications and service responsibilities.

When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here’s how to know when to change course.

Yahoo Scout also answered more than 3 billion answers.

ChatGPT advertisers surged as spending stalled and average budgets shrank. See who’s spending, who’s dominating, and what it means for you.

Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here’s how to recover conversions without overspending.

Your best-performing search campaigns can’t capture demand that doesn’t exist. Here’s why investing beyond the bottom of the funnel matters.

These visual ads show when you ask ChatGPT to create an image and they disappear after the image has been created.

We are seeing more and more ads on Google AI Mode, including the new multiturn ads in the US.