Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.

DV360’s latest update expands audience and location targeting, improves YouTube campaign support and bulk management capabilities.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.

Generic service pages give AI little to work with. Here’s how to uncover the facts, insights, and expertise that set your local content apart.

Google is deciding when and how to introduce your business into AI-powered conversations. Here’s where your control begins — and ends.

Traditional marketing mix models struggle with paid search. Google’s Meridian uses geo-level data and search signals to address blind spots.

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.

Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.

Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.

Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.

Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.

Google investigates an AdMob bug trapping iOS and Android users on black screens with no way to dismiss ads.

The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.

Exact match domains aren’t an SEO shortcut anymore. That doesn’t mean a good domain has stopped being valuable.

AI output can worsen even when your prompt stays the same. Learn what causes context rot and how to keep your workflows accurate and useful.

Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here’s what to bring.

This update took almost 2 weeks to roll out and seemed pretty impactful.

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search and PMax campaigns.

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.