New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network.

From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place. Enter a handful of keywords, and the tool generates a list of suggested keywords by match type, associated KPIs, and estimated bids based on the keywords you entered.

From the Select Account tool, you can opt to download all keywords from an account, or select specific campaigns or ad groups to download to Bing Ads Intelligence.

The Create Bulksheet tool, also located in the Keyword Research & Account section of the ribbon allows you to create a new file of keywords to add to your account. (Be sure to select “Remove Duplicates” in Excel before importing new keyword lists.) Uploads to your account online or to Bing Desktop Editor.

If you’re not already using Bing Ads Intelligence, you can download the add-in here. Current users will be automatically updated.


About The Author

Ginny Marvin
As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.