No, Buying Ads Still Won’t Help You With Google’s Free Listings

PPC Discussions

noted that a long-standing

page at Google advising that buying ads is not a way to rank better for free
on Google had disappeared. Sign of a new change? No, Google says it was
accidentally removed and will be restored when new help pages are published
shortly. FYI, a similar page is still live
here.
Until the other one comes back, here’s what it said:

Will participation in AdWords or AdSense affect my listing in Google’s
free search results?

Google’s advertising programs are independent of our search results. Search
results display on the left side of our results page; ads appear on the right
and in the colored box at the top.

Participation in an advertising program doesn’t positively or negatively
affect inclusion or ranking in the Google search results. Inclusion and
ranking are free services; we don’t accept payment to expedite inclusion or
improve a site’s ranking for particular keywords. To learn more about how
Google ranks pages, please visit http://www.google.com/technology/index.html

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.