Now Blogging: Google Cofounder Sergey Brin

Sergey Brin becomes the first of Google’s three major executives to begin
blogging. Spotted

via TechCrunch, his blog at
too.blogspot.com covers today
his personal experience
of being at risk for Parkinson’s Disease.
In his first
post, he explains the name of his blog:

Welcome to my personal blog. While Google is a play on googol, too is a
play on the much smaller number – two. It also means "in addition", as
this blog reflects my life outside of work.

I’ve asked Google if they can confirm it is indeed Brin’s blog, but it
has the feel of being his.

So far, neither Brin, his fellow Google cofounder Larry Page or Google
CEO Eric Schmidt blog regularly on business issues, though its something
Google would love to see. As Google’s Karen Wickre told me last year,
regarding them and
Google’s corporate blogs:

The big three? I don’t know. They’re so busy. We’d certainly
accommodate if they wanted to. They do, however, appreciate our blogs. I
think they appreciate the "direct to you" approach. I’ve worked with them
on a few of the posts that are essentially statements. These are a nice
way to state our position so that reporters can work from it directly. It
also becomes our standing statement on something. That’s been nice for us
in a few instances where we’d never put out a press release.

Postscript: You can comment on the blog, by the way, but so far if anyone has tried, they are held in moderation. There’s also a very nice reality check message that comes up if you try to post:

While I would like to receive and post many insightful comments, realistically I am unlikely to be able to read through all of them and may accept very few or none at all. Thank you for your understanding.

Postscript 2: Gary Price of ResourceShelf tells me that Brin and his parents have donated $1.5 million to endow a professor’s chair at the University of Maryland, to help with research into Parkinson’s.

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.