Now we know: Here are Google’s top 3 search ranking factors

Barry Schwartz on
  • Categories: Channel: SEO, Google: RankBrain, Google: SEO
  • Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain.

    We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. Yesterday, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:

    I can tell you what they are. It is content. And it’s links pointing to your site.

    He wouldn’t say which was more important, so the top three list now looks like this:

    1 & 2: Links & Content
    3: RankBrain

    Of course, Google looks at many other factors, such as those on our Periodic Table Of Ranking Factors. Links, Content and RankBrain themselves each are made up of many subfactors. But these are the overall top three, officially confirmed by Google itself.

    Here is the video embed:


    About The Author

    Barry Schwartz
    Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.