Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user interface one campaign or ad group at a time. You’re now […]

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Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions.

Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user interface one campaign or ad group at a time. You’re now able to edit sitelink extensions, ad rotation, location targeting and more across multiple campaigns all at once — a big deal in terms of cutting down on management hours and improving performance.

To make bulk changes to sitelinks, for example, select the campaigns or ad groups you want to edit from the Extensions tab and choose “Change sitelinks” from the Edit dropdown. A new menu gives you the option to add, replace or remove sitelinks. The same functionality is offered for all other extensions.

adwords bulk edit campaign settings and extensions

To make bulk changes to campaign settings, click on the Edit dropdown from the Settings tab. You’ll have the option to make bulk changes to location, budget, ad schedule, campaign end dates, ad rotation, delivery method and language. For example, below is an example of the bulk edit functionality for ad scheduling.

adwords bulk edit campaign settings

Other productivity updates include tweaks to bulk uploads including a preview window when uploading bulk changes with spreadsheets. AdWords Scripts for MCC, which rolled out in May offer another way for agencies and advertisers managing multiple accounts to make changes like dynamically insert sitelinks, update landing pages and offer discounts in real time. AdWords Scripts for MCC can also be used to create reports, send emails and export data into Google Spreadsheets for multiple accounts.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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