Now “Undo” Google AdWords Changes From Change History Reports

Taking action after a completing a test in Google AdWords may just have become a whole lot easier. An new “undo” button was spotted last night in the Change History reporting by Heather Cooan, director of client services at Clix Marketing.

Here’s a screenshot from Heather’s account after she clicked on the “undo” button next to one of the line items. Heather notes that a new line item is created when the change is marked as undone, and the “undo” button is made available in case you want to revert back again.

The feature doesn’t appear to have rolled out to everyone yet, so you’re not alone if you don’t see it yet.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.