NY Post: “Fear Grips Google” — Really?

Greg Sterling on
  • Categories: Bing, Channel: Industry, Google: Critics
  • Perhaps now more than ever traditional media’s challenge is to get and keep attention. That can lead to overreaching and hyperbole, as in the case of a headline and story appearing in the typically sensational NY Post over the weekend: “Fear Grips Google.” Cue the music.

    CNET picks up the story as do others. The Post story asserts the following as evidence of the apparent fear “gripping” Google:

    [Google co-founder Sergey] Brin, according to sources inside the tech behemoth, is himself leading the team of search-engine specialists in an effort to determine how Bing’s crucial search algorithm differs from that used by the company he founded in 1998 with Stanford University classmate Larry Page.

    Bing is probably better than Google anticipated and early indications are favorable in terms of user adoption; however not on any scale to threaten Google’s position. I wouldn’t be surprised if Google is taking Bing seriously and trying to carefully assess its algorithm.

    Google actually needs strong competitors and is in fact itself pointing to Bing’s initial share gains in meetings with reporters and others as part of what CNET called Google’s “charm offensive” to show it’s not a monopoly or worthy of anti-trust regulation.

    Meanwhile, Matt Cutts points to a range of sensational NY Post headlines from the past — a greatest hits if you will — about Google.


    About The Author

    Greg Sterling
    Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.