Official: Google AdWords Adds Impression Share Metric
The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April. The new metrics include: Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the […]
Barry Schwartz on July 6, 2007 at 9:37 am | Reading time: 1 minute
The Inside AdWords blog announced the official release of a new metric you can find in your AdWords reports. The new metric is impression share, which we actually reported back in April.
The new metrics include:
- Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.
- Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).
- Lost IS (Budget): The percentage of impressions lost due to budget constraints.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.