• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us: Over the weekend we began rolling out a new algorithmic update. The update was neither […]

Barry Schwartz on May 20, 2014 at 7:02 pm
  • More

Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend.

This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us:

Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.

This comes with at no surprise to most SEOs and Webmasters who watch the space. There was a tremendous of rumors and signals of a major update over the weekend, intensifying over the past couple days as webmasters began to look at their analytics and the update has continued to roll out through Google.

The original Payday Loan Algorithm launched just about a year ago on June 11, 2013. Back then, Google’s Matt Cutts told us the algorithm impacted roughly 0.3% of the U.S. queries, but Matt said it went as high as 4% for Turkish queries where Web spam is typically higher.

Google told us this specific update is an international rollout and it affects different languages to different degrees, but this impacts English queries by about 0.2% to a noticeable degree.
Here is a video back when Matt Cutts of Google announced the update was coming back in 2013:

(Spam image by Mike Mozart. Used under Creative Commons license.)


About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOFeatures: AnalysisGoogle: Payday UpdateGoogle: SEOGoogle: Web Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

May 19-20, 2020: SMX London (virtual)

December 8-9, 2020: SMX (Virtual)

Available On-Demand: SMX Next (Virtual)

June 8-9, 2021: SMX Paris

October 2021: SMX Advanced Europe

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

Available On-Demand: MarTech (Virtual)

Available On-Demand: Discover MarTech (Virtual)

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • 2020 Email Deliverability Benchmark
  • Forecasting Paid Search Spend & Sales with a Square Root Model
  • The Fundamentals of CRM Data Management
  • SEOs: Take Existing Traffic and Double (or Triple) Conversions
  • 50 Local Marketing Ideas for 2020
See More Whitepapers

Webinars

  • Consent Beyond Cookies: How You Can Authentically Build Audience Trust
  • Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys
  • Ready for Anything: How to Infuse Agility into Your Marketing Strategy
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To SEO

Master the Science of SEO
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2020 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok