Official: Google’s New Travel Search OneBox

As we expected, Google officially announced the launch of their new flight onebox.

The new travel onebox will show up when you search for flight related keywords with destinations. For example, [flights from new york to san francisco] or [flights from new york or [flights to new york].

They all work to five you an expandable box of flight options from or to a location.

Google is not currently using the search technology from the ITA acquisition but implied the ITA software may be used in future versions of flight search.

This is currently available in 10 languages: English, French, Italian, German, Spanish, Dutch, Brazilian Portuguese, Polish, Russian, Turkish, and Catalan.

Note, Google is not selling these flights but rather hyperlinking you to the official airline’s web site where you can search for the flight and book it online. The click-to-book flight is currently cumbersome and some find it confusing. I do expect Google to make this process easier as time goes on.

Related Stories:

• Google Tests New Travel Search OneBox
• Gov’t To Okay Google-ITA Deal After Google Agrees To Burdensome Conditions
• Feds Ready To Approve Google-ITA Deal — With Ongoing Government Oversight
• OTA Coalition Forms, Calls Google+ITA Deal A Threat To Consumers And Competition
• Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review
• Report: Google Negotiating With DOJ To Prevent Suit To Block ITA Deal
• Senator Calls On DOJ To Limit Google’s ITA Purchase
• NY Times Argues Against Google-ITA Acquisition — Delicately

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.