Sign up for our daily recaps of the ever-changing search marketing landscape.
On Yahoo, Teens Ask: “Who Is Osama Bin Laden?”
“Who is Osama Bin Laden?” Does anyone really need to ask? Apparently so, according to Yahoo — teenagers. Two thirds of those searching for an answer to that question were teenagers, the company says, along with some other related search statistics.
Teens & Osama Bin Laden’s Death
Yahoo’s released a mishmash of stats about Osama bin Laden-related searches, with the suggestion that younger people are more interested in the topic. From Yahoo’s press release:
News of Osama bin Laden’s death seemed to have struck a chord with younger folks who grew up during the war on terrorism.
I didn’t feel the stats were comprehensive enough to draw hard conclusions, however. Nearly 20% of searches for “osama bin laden” are by teenagers, Yahoo reported. OK, but are 20% of Yahoo’s searchers also teenagers? If so, that stat is in proportion to what you’d expect and not particularly noteworthy.
Still, one statistic especially stood out as convincing and notable. Two thirds — 66% — of those searches for “Who is Osama bin Laden” were by teenagers (ages 13-17), the company found.
Below, a round-up of the age-related stats that Yahoo released:
- 66% of searches for “who is osama bin laden?” were by those aged 13-17
- 40% of searches on Sunday for “who killed osama bin laden” were from ages 13-20
- 33% (1 in 3) searches for “how did osama bin laden die” on Sunday were from people ages 13-17
- 25% of searches overall for Osama bin Laden came from those under 24 years old
- Nearly 20% (1 in 5) searches for “osama bin laden” are by teenagers
Top Osama Bin Laden Questions
Yahoo also compiled a list of the top questions relating to Osama bin Laden, based on search activity. These are, as of yesterday:
- Is Osama bin Laden dead?
- How did Osama bin Laden die?
- Who killed Osama bin Laden?
- How old is Osama bin Laden
- Who is Osama bin Laden
- Where was Osama bin Laden killed?
- Is Osama bin Laden dead or alive?
- How tall is Osama bin Laden?
Where Was Osama Bin Laden?
Yahoo compiled a number of stats relating to location-driven searches and Osama bin Laden’s death:
- “Pakistan map” spiked 2,594% on Sunday
- “Pakistan news” spiked 610% on Sunday
- Searches spiked “off the charts” for “Islamabad” (Pakistan’s capital) and Abbottadbad (where Osama bin Laden was found)
- Searches spiked for “osama bin laden compound,” “osama bin laden mansion” and “osama bin laden hideout”
“Off the charts,” by the way, is a specific term that Yahoo uses to indicate that there were little-to-no searches for the same topic in the prior week or month.
US Patriotic-Related Searches
Yahoo also found searches for topics related to US patriotism have been spiking:
- “September 11th” searches went up 1,009% on Sunday
- “US Flag” searches went up 717%
- “Star Spangled Banner lyrics” went up 222% (females made up 64% of those searches)
- 50% of searches for “US flag” today on Yahoo are by ages 35-54
- Searches today for “patriotic songs” are spiking “off the charts”
- Searches have spiked for Ground Zero, the Twin Towers, and the World Trade Center
- Searches spiked “off the charts” for the 9/11 death toll and memorials
Here are some assorted other stats provided by Yahoo
- North Dakota, Arizona, Montana, Arkansas, New Mexico, Idaho, and South Dakota showed the greatest rise of searches for Osama bin Laden in the US, though every state showed a rise
- Searches were made about Osama bin Laden relating to his biography, age, height, wife and children
- “Is it Usama or Osama” searches spiked “off the charts”
- “conspiracy theories” searches went up 114% Sunday
- Searches for “conspiracy theories” were split evenly amongst males and females, but 35% were by teenagers 13-17
- There was also a rise in searches for “9/11 conspiracy theories”
- “George W. Bush” had 466% fewer searches than for “Barack Obama”
- Searches for President Obama’s approval rating spiked 119%
Overall, Yahoo says Osama bin Laden-related searches went up 100,000% percent on the search engine, making him the most searched-for person of the day. Ironic, given all those searches for Osama bin Laden were about him finally being found.