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Search Engine Land » Channel » SEO » Should you outsource your content or hire an in-house writing team?

Should you outsource your content or hire an in-house writing team?

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? This paper from BKA Content […]

Digital Marketing Depot on May 11, 2017 at 3:54 pm

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team?

This paper from BKA Content discusses the pros and cons of each strategy and provides a detailed breakdown of costs for four separate scenarios. Data is drawn from government reports, employment websites and industry surveys, and includes a side-by-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourced content.

Download “Outsourcing Your Content vs. Hiring an In-House Writing Team.”


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About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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