Amazon
SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amazon Advertising
Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
Local
Compare 16 local marketing automation platforms
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally. […]
Commerce
Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle
Today marks the 1912 release of Méliès's famous film, "À la conquête du pôle" ("The Conquest of the Pole").
AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
Link Building
How to turn a boring email into an irresistible link pitch
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
Amazon
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Google Assistant
SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEO
The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.
SEO
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
Bing
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
Google Business Profile
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
PPC
10 ways to increase calls from paid search
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70 percent of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new […]
Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
Amazon
Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
Amazon
Hooray! Google My Business descriptions are back
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.
Content
Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.
SEO
Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
Image Search
SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amazon
First look! Here’s what you can expect at SMX Advanced
SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it celebrates search marketers with the largest and […]